Save a Girl Child

GIRL CHILD IN TODAY’S SOCIETY The female child in India has been most vulnerable for centuries. We are committing the worst crime against humanity when we don’t even allow children to be born just because they carry the stigma of being girls . The poor infant girls have no choice because they are killed inside the womb of their mothers or killed after birth in parts of Bihar ,Tamil Nadu ,Rajasthan and other parts of India. We forget that only girls take care of their parents and their in-laws also. they are always giving a helping hand. Only girls when they get married take care of their children. They are really responsible for any duties they take on. Usually girls are the topper in board exams. Still we don’t welcome them. Then ask yourself why do we behave like this? Aiman Muskaan V-C THE GIRL CHILD â€Å"GOD COULD NOT BE EVERYWHERE, SO, HE CREATEDMOTHERS†A MOTHER IS A HIGHLY ADORABLE FORM OF GIRL CHILD. Children are the blooming buds in garden named ‘earth’ A child brings immense happiness in the family . Children are a special gift from the almighty to a family and particularly a girl child is a wonderful blessing because the birth of a girl child is a symbol of incoming prosperity . A girl child is a living deity on this earth. A girl child plays a vital role in the upliftment of society . as they usually are apostreles of care, kindness, adoration and understanding . everybody should respect – respect the girl child as she is future of nation. â€Å"Give me good mothers; I will give you good nation! † YASHICA CHUGH V-C CHANGES IN A GIRL CHILD IN TODAY’S SOCIETY Girl child is a topic of discussion today also in India. Nowadays girls have gone is a topic of discussion today also in India. Nowadays girls have gone much ahead than boys and are working in similar or better positions than boys. They have their best in every field like-wrestling, sports, and business as they too are capable and equal to boys. Example of such great women are-Indira Gandhi, Kiran Bedi, PT Usha. But even now in some places the position of a girl child remained unchanged. They are killed. On other hand some people think opposite. They educate their daughter and treat them well. Government is giving free education to girls. They are working on good posts like-IPS officer, president etc. They are good role models as housewife, mother or sister, I am proud to be a girl. UJJWAL NEGI V-C

Overcoming Adversity to Become a Better Person Essay

In every person’s life, facing adversity and overcoming it is one of the biggest challenges that there is. People struggle with different types of adversities and while there some people who manage to overcome them, others are not so lucky and find themselves entangled in a web of problems for their entire lifetime. However, as painful and problematic as they are, adversities are important in that if a person successfully overcomes them, they become stronger in character and as a human being as well. This paper is a discussion of the adversities I have faced as a foreign student having relocated from Saudi Arabia to the United States. The paper will also address family, cultural and personal tradition that are meaningful to my country of origin. Specific adversities I have faced and how these experiences have made me a better person                     One of the major challenges faced by any international student would be the issue of relocating to another country to further one’s studies (Long, 2005).   In my case, it was not any different since I have faced numerous adversities some of which I still struggle to overcome. My country of origin is Saudi Arabia, which means that the major language of communication is Arabic. However, with the relocation to America, this meant that I had to learn English as a second language which is the main language spoken by American citizens. Initially, learning another language was very challenging since the language is not even closely related to Arabic. Communicating with other students in class was very problematic since I could not understand very well what some of them were saying. On the other hand, I would find it difficult to shop for most of the items on the shelves are named in English. Another major adversity I faced is the culture shock of b eing away from an environment and people I had become used to interact with on a daily basis. The culture of Saudi Arabia is very much different from what I have experienced here in the United States. The roles of religion, gender, family and education all differ when I compare them to that of the American culture. In Saudi Arabia, our culture dictates that people should live together in harmony as a family, but in America, this is entirely different. I found it very difficult to adjust to this life since it is not what I was accustomed. However, I have managed to overcome most of these adversities and they have contributed to making me a better person. For instance, now I can speak another language besides Arabic and I have experienced a different culture besides that one of my country. A family, cultural or personal tradition that is meaningful to me                     In Saudi Arabia, the country, mainly comprises of an Islamic culture with almost every citizen being a Muslim (Ham and Madden, 2004).  In this regard, there are many families, cultural or personal traditions that we uphold and believe contribute a lot in defining who we are as a nation (Long, 2005).  One of the most important tradition to us is that women are not allowed to drive in Saudi Arabia. The reason for this is that the Islamic establishment ruled that it is a law that every woman should have a male guardian accompanying them wherever they go (Ham and Madden, 2004).  To us, this tradition is important since it gives the man control over her wife and family. If a woman wants to drive, she can only do so with the permission of her husband who instead prefers to drive her. This way, the Saudi Arabian culture ensures that men are the head of the home while the woman is their helper and has to listen to whatever he says. The person I would like to spend a day with (living, deceased or imaginary) and why                     One of the people I would like to spend a day with must be my grandmother who unfortunately passed on five years ago. She was one of my favorite relative and person that I found interesting to spend time with. She always gave me a lot of advice about life and how I should carry out myself in the presence of other people. In addition, my grandmother guided me to stay strong in my faith in Islam and to never forget to say my usual prayers every day. Moreover, my grandmother was a very good cook who loved preparing delicious meals whenever I went to visit her. After the food was ready, I would help her serve it and we would both enjoy it as she gave me stories about our culture and how it originated. She was a very wise woman who knew a lot of things about life in both the present and the past. If she was alive today, I am sure I would still be enjoying her company very much. In conclusion, struggling to overcome adversities is not very easy but once a person makes to overcome them, they become a much stronger person. In my case, I have learnt to overcome adversities related to relocating to the United States alone, which has made me a much better person. In fact, I have more friends who are not from my country of origin. Furthermore, I have explained why the tradition of women is important to Saudi Arabian citizens since it is one of the ways that men are able to assume total control over their women. I have also cited that my grandmother was one of the people that I would desire to spend more time with, were she alive today. All in all, it is these occurrences that have contributed to shaping the person I am today. References Ham, A., Brekhus, M., & Madden, A. (2004).  Saudi Arabia. Footscray, Vic: Lonely Planet. Long, D. E. (2005).  Culture and customs of Saudi Arabia. Westport, Conn. [u.a.: Greenwood Press. Source document

Personal Learning and Capacity Essay

Reading through the following pages you are able to see my weekly entries of the text I read. My interpretations and questions that occurred towards reading, my initial reactions or developments after reading and some conclusions about text and literacy. As a person I never really enjoy literature. I am not the kind of person who enjoy reading big books or long articles because is difficult for me just to know that I had to read a very long article and remember it. When I saw a big one-coloured cover book I connecting it with small letters, no space between the lines that is hard to read it and remembers me an encyclopaedia. I was always prefer reading numbers due to that I like very much maths and science. There is no long theory to remember. So as you can see on the following journal, my reading collection is very limited on books and long text except whenever is needed. Regarding the way, where and how I read, depends on what I am reading. (see Appendix 4, p.17). When the reading had to do with study I have to be very concentrate and I prefer to sit straight on a chair and open all the books and papers on a big desk. This helping me to underline or write down useful key words. On the other hand reading as a hobby, I prefer to read when is dark, lying in my bed and holding my book. In addition I find it excellent trick to listen to the music when I am reading in both ways. I like to put smooth, chill out music, because it eliminates all the rest noises and distractions and help me to get clear mind from other things I might thinking. According to first’s week directed task I had to write everything that I read for a week. The following are reflections of the most important kinds of texts I read, and those that made me reconsidered the way I looked them before. A list of other kinds of texts I gathered and a short reflection, are available in Appendix 1, p.14. As well, on the following pages you can find, my reflections towards next weeks directed activities. Entry: Even though that cooking instructions are in written form are also available to read in the form of small representing pictures. Doing this activity I notice that when I am looking for the cooking instructions my eyes always focus on that tiny pictures and can’t see the written form of the instructions. Is the first think I looked for and I realized that my eyes used to focus there first. Then I had to explore those pictures in my mind to understand the preparation for cooking the product. â€Å" Image can be used to reinforce the meaning of what is said, what is written and so on† (Jewitt, 2005 p.316). In addition I notice that after seen the pictures I look for the written form too, to make sure that I read and understand the pictures right. Entry: It just came into my mind a funny situation I had with cooking instructions, when I first came to England. Now I am not really sure if it is good idea to put it in the log but is shows the difference of reading a text, expectations, and differences between cultures, ideologies and perspectives. You can see the above funny incident by reading Appendix 2 p.15. Entry: Text messages and e-mails, that I send to my friends back to Cyprus contained a lot of information in just few sentences. I have so many to say and is a bit expensive to send messages. Due to that I limited my words by putting symbols, write only the first letter or just the half word. (instead â€Å"and† I use the symbol +). After I read again those messages I send, I realized that if someone else was reading them couldn’t be able to understand them. This is because of the â€Å"code† of the written form and the long background and ideologies that are connecting me and my friends. For example in my first message I wrote â€Å"how is c.† , but only she is able to understand the name of the person I asked about. I also recognized that in just five sentences -that represent a whole message- I wrote so many things, that if I was writing them to a paper and to someone else it would take me probably 10 sentence to write them all. Though I prefer e-mails more than the messages, because is free, and I can  write as many sentence I want in just one e-mail and send it when I feel like. â€Å"With e-mail you just write your message and send it.. Even during the early hours of the morning† (Lyle, 2005).E-mail offers fast receipt and enables the recipient to reply immediately. In addition I can write it more easier and quicker using the keyboard and looking through a bigger and more clear screen. Furthermore I can add emotions in the style of J and use from a large list of font style and size and even colour. Even though I use more Msn to communicate with my friends due to the fact that it has the same advantages as e-mailing and in addition I can send those things I write and take reply back at the same time. Is like speaking by the phone but in written form. Also I can send and take files and connect a web camera to see each other. Entry: Considering second week’s directed activity on session 2, I choose â€Å"Vampires Breath† (Greek Version) of â€Å"Goosebumps† collection to cope with the activity for identifying the ideological assumptions within its text. (see Appendix 3 p.16 for a short summary) â€Å"Vampires breath† put me in the action part from the first pages and all the action happened in only one day (in the story). Stine is very illustrative within the story because is putting many descriptions to the story’s persons and places that it seems like you can imagine them as real, as you can see them now, in reality. The motivation theory proposed by Glenberg and Langston (1992) also suggest that â€Å"illustrations may make a book more appealing and engage the reader better† (Cited in Andrews, Scharff and Moses, 2002). There is a lot of conversation and I had the feeling that I was taking part in the story and this make me curious to read more and see what happens after to the main characters. Also the double identity of the â€Å"bad† characters, who could transformed their appearance from human into buds and the tricks they were doing to trapped the 2 heroes, just made me to want to finish it. The main characters are small children that get trapped from their curiosity and naivety of searching places and things that not supposed to do. The â€Å"happy ending† though is show up at the very last pages and I like it because it gives hope that things are going to be happy again  but also leaves a hind that things are going to repeat again from the same mistake. A weird and peculiar ending that allocates a twist in the tail. Even that it was a kind of low level to me, reading the book it make me wondered, what can be happened again to those two kids. Children that the book refers to (9-12) by reading it can find themselves into the heroes situations and bad positions that might have. Reading this book I remembered mine childhood phobias and related with those in the story, and this what makes the story more interesting. Children can encountered within the story’s heroes and happenings because they can feel the same in their life as the heroes and have the simila r phobias. Moreover I notice that the good and nice language and vocabulary is approaching with the children’s age ability to read and also can reflect positive to improve their language and reading skills. With the use of big letters and large space between the lines it helps me to read it more easily and quick. For children will be very appealing and smooth to read. The soft cover, full of bright colours, is the first thing I notice to choose to read the certain book, its cover’s appearance is something that make you wonder what is the story about. Genette (1997) comes to agree by saying that â€Å"a book’s cover is a threshold that a reader is invited to interpret and step across if induced to read on† (Cited in Harris and McKenzie, 2005 p.32) Additionally I enjoyed read this book because I like scary horror books like this collection, and also I can get very afraid sometimes and at the same time so excited. Entry: In view of directed activities of session 3 you can refer to Appendix 4, p.17-24 which include detailed answers, information and reflections regarding both online texts and my personal appreciations on ways of reading, my fears, and my imagination journey. The following are short reflections from the activities as whole, based on the following two main questions: What are the essential differences between reading on line and the more traditional way How these books (texts) tell us about the nature of childhood The Secret Garden as well as The Journey to the Centre of the Earth were easy to cope with by reading online. The vocabulary and language were easy to read and comprehend, apart from 3-4 words I didn’t know (and I had to look for their meaning in a dictionary). I find harder to understand The Secret Garden because of the conversation that was held between the interact persons of the story. It was very complicated to understand them due to there were missing some letters. I had to read all the dialogues again and again for 5-6 times until I understand what actually was written on the lines. I realize then that this was the dialect of the story’s heroes. Although reading onscreen those text was much easier for me because I am a big fun of technology and especially of computers. I find it more relax and quick due to the fact that just by pressing one button you can transfer from the top of the page and through the lines until the bottom of the page and also to turn on to the next page. Letters and generally the whole view was more clear to read and easily could copy and paste the unknown words in my pc’s dictionary. Even if technology is developing more each day to help us, I can outline some disadvantages towards the traditional way of reading a text, ex from books. Through my online reading there were missing colourful covers of the books, and as I mentioned in a previous entry book’s covers are very important as a first impression of the text. And this is because covers are the first thing you see and considered when you are going to buy or read a book. The illustrations of pictures which help you to empathize better the story’s happening didn’t included on screen. Although Jewitt (2005, p329) argues about online book’s illustrations by saying that â€Å"The multimode character of the screen does not indicate a single entry point, beginning or end. This offers the reader new potentials for reading a text. Reading a written text on pages is usually a linear event in which the author and illustrator guide the eye in particular direction connected to the reading of the text† Another thing is that the lines are too long and sometimes, people that don’t used to it can get bored and tired only by looking them. In addition another disadvantage is that you can’t save this texts to your library collection except if you keep your pc’s library with books and text from internet. Although is much nicer to collect the original  books in your house library and have them for a life. The Secret Garden and The Journey to the Centre of the Earth are showing the writers’ thoughts and appreciations about the world and the aspect of child, considering the matter of friendship and cultural perspectives on children behaviours. In my opinion, the matter of friendship appeared more clear in the Secret Garden, than in the Journey in the Centre of the Earth. In the first text, the Heroine is a young children that was neglected during her life. Although Mary finds someone to socialised with, in Dickon’s personality, even if he is from lower social class. The matter of friendship also reflect on me and make me bring in mind my own appreciations of friendship. Is showing that it doesn’t matter how rich you are in money or goods, but how rich you are in sole. Also that children supposed to be free from ideologies and believes of their environment and social background. As a children, Mary is more free and innocent than adults to do things and she is not afraid to be friend with â€Å"a common moor boy†. (See Appendix 4, p.19-20). I find secret garden revealing my perceptions because I believe that friends are very important, especially in childhood but in adolescence too. Making friends we have someone to socialize talk, laugh and do things together. Furthermore is showing the author’s perspective towards the child, to be free, good innocent, and free from taboos and in one word to be perfect as Dickon. Although Dickon’s description make me feel that he is not a real person maybe because no one can be perfect in everything. Mary in the other hand appears to be more natural person in contrast with the â€Å"magical† description of Dickon. Mary feels free inside the garden which becomes her new home. The secret garden is a place of adventure and everything inside it is perfect and this is one of the reason that Mary shares her secret with the magic, and good child, Dickon. All this also showing what readers expect to see about the child. How readers interpret and expect childhood years to be and that children supposed to be good and innocent . Although reading the second text make me engage with it more because as a children I had almost the same feelings and phobias as Alex (See Appendix 4, p.22-23).â€Å"Readers interstitial backgrounds provide resources for engaging with text, even  amongst young children† (Crawford and Hade, 2000, Cited in Harris and McKenzie, 2005, p. 32) Another thing that can be reveal from the texts is adults’ role in children lives even that is more evident in the second text. Adults are the persons who are expected to be responsible and take decisions about children’s future. In the Secret Garden Mary forced to go and live in another house because she didn’t have the power not to. That’s why Mary keeps the garden as a secret place. The author wants to express that when adults are in a situation they like to control and force things and that’s why the magic perfect secret garden is only for innocent, good children. This is more obvious in â€Å"The journey in the Centre of the Earth† when the hero, Alex, who is a young children and nephew of an eccentric scientist feel very terrify and scared about, both him and his uncle lives, during their experimental purposed journey. In front of the exhaustion, thirst and hunger Alex is fainted and his uncle giving him the last drops of water, to bring him back. The Professor do not considered his thirsty because, as an adult had to take care Alex first. After Alex is terrified and express by crying his fears about the uncertain and unknown remained of the journey, his uncle take the control and the responsibility for Alex and decide to send him back to earth with the servant‘s help, to be safe. The professor still insist to stay and continue his journey, because as a scientist was so curious and determined and nothing could stop him not even the fear of death. After all, Alex do not agree with his uncle and choose to travel along with him because he didn’t want to give up or letting down his uncle. This appeared as a conflict with the first text when Mary couldn’t choose the place to move, although Alex took his decision because he might was afraid to leave without his uncle. Here, Alex is having the change to do what he wants but he refused it. and he choose to stay knowing that his uncle will do anything to protect him. Entry: First time listen to the song â€Å"I aint mad at cha† by Tupac Shakur, I have to admit that I didn’t understand a lot of what Tupac was saying apart from the chorus. Although I don’t really listen to rap music I find it very nice and  different from other songs. It sound like a smooth, sweet melody into my ears, considering the background melody of a piano. I couldn’t believe the combination of rap music with piano, although it was something that attract me. Before seeing the video clip of the song I thought that 2puc was talking to a friend that lay him down and Tupac wanted him know that he has no harm feeling for him. First time I watch the song’s video clip I was very amazing. Surprising, the clip was a expressing a very different believes of what I first encountered. The video shows Tupac being punctured with bullets on his way, coming out of a restaurant with a friend. He is dying in the ambulance vehicle and he is attend into heaven who meets some people , probably some famous legends or relatives. The film was something like Tupac knew that he was going to be killed and seeing his life in Heaven. It seems a kind of prefigured his death. Watching the film make me feel sad and miserable about his tragic end. It was very pessimistic film for someone to make and for others to see, especially after his actual death, hence he is appearing laughing, smoking, and be in Heaven in the clip. Also I saw his thoughts about how he considered the life after death and the image of Heaven and make me somehow confident about my thoughts and appreciations of the life after death in Heaven. Somehow my thoughts were revealing in the film illustrations. Despite the brutal language and street words Tupac is expressing, through the song lyrics an optimistic and hopeful massage towards his friends and relatives and then to the rest audience. ABT indicates some of the music video characteristics by claim that: â€Å"They must gain and hold the viewer’s attention †¦ help establish, visualize, or maintain the artist’s image†¦ and perhaps, carry one or several direct or indirect messages . . .† (Cited in Rybacki and Rybacki) Through the lyrics, Tupac conveys that the change of getting out from the ghetto life, is not something bad or to be ashamed of. He has no harm feelings, he is not mad with friends that been a lot of time to talk, friends that change and get out of the streets, friends that get married, find a religion and get matured. Tupac is not mad with them for not doing the â€Å"bad† things and habits they used to do together, because they change.  He has nothing but love for them. Analysing the song I realize that a large amount of life’s values and ethical ideals were encountered in it, by just few words. The matter of religion, friendship, love, the role of the mother, and the value of God. Also the lyrics are expressing the stereotype of rap music containing offensive language between the â€Å"brothers†, a nice contribution of conflict words between the bad and good, the male and female, material world and God. An optimistic ending that he is praying for the good fortune of all. The very last sentence showing that in Tupac’s efforts to display a meaning to his family, friends and enemies that he is not mad with them and don’t want them to be sad for his lost, the song meanings refers also, to those that lost their loved ones! The song script is available in Appendix 6 p.27 Entry: I was watching an episode from The Coffee shop series and it really make me reconsidered it from a whole different aspect during this activity.  The â€Å"Coffee Shop† (or â€Å"Kafeneio†* see Appendix 5, p.25 and p.25-26 for a summary of the film) is one of the most known comic series in Cyprus. All episodes are take place in the Kafeneio and showing in a funny way, some special aspects of Cypriot people’s characters. When I am in Cyprus I never watching it because there are some other new series which catch my interest. Although this day I was very miserable and sad, with nothing to do so I decide to watch Kafeneio through internet from the satellite channel of Cyprus. The episode title was â€Å"The Fiancà ©Ã¢â‚¬ . Andreas who always trying to find cheating ways to earn money decide to married his just few days girlfriend who was a rich old women reaching death. Saying that he is truly in love with her. Although they never rich marriage because the old women dies after the party. At the end Andreas ends up with no money and owns the funeral’s costs. Watching Kafeneio made me crying from laugh because of the story’s reversed happenings and the good ability of the actresses to play with in the hilarious situation. Even though laugh its all you can expect from this type of series, I also felt like home watching it. The traditional coffee, the language, the very strong Cypriot dialect, the place of Kafeneio, and the whole scene make me feel for a moment that I was back in Cyprus. Although Kafeneio is considered only for entertainment for those who  watching it, I realised that many cultural, ethical and moral issues can express from it. Good friends are always there to help you in difficult times and also the traditions of wearing black clothes for grieving death. Another thing is that money you never work hard for, can easily lost as quick as you earned them. You have to earn your money by working hard and not trying to earn them by deceitful and cheating innocent people. Entry†¦ During the module’s assessment of online presentation, as a group we choose to based our research on Cinderella story. And this, because, all group members could related with the text as it was present in our childhoods even though my group was representing 3 different cultures, countries and age groups. Doing the actual online presentation things became very complicate considering the way to present it. We wanted to make it very attractive to the audience and easy to reflect in and understand. At the beginning the presentation was going to held in Power point accompanied with animations, pictures and music. As I said in previous entry, pictures are helping the reader to comprehend better the written part, and show better some key-issues. This was going to help audience to concentrate on the themes we wanted to express more. The animations will make it more attractive to the audience and the music was going to drift and drawn them into the story itself smoothly and easier. Although we realized that doing it in power point it might produced a probability of confusion towards the audience and make a mess during their efforts to follow it. So we change our mind and decided to do it in movie maker as a video. With the movie film we wanted to make it easier to follow by the reader, without being confused or distracted from the importance of the written text, by clicking buttons. We also considered that it was going to be even more easier and relaxed for the reader to enhanced more, accompanied with music. (Much alike as watching a short video or movie, by sitting back and enjoy it.) In addition we thought that if we were using a Cinderella’s song from only one version of the Cinderella story (Disney’s song) it would be so unfair  and narrow-minded because the four versions that we analysed in the presentation are all of the same importance with their own special characteristics. So we choose a chill out instrumental music without speaking words for avoiding the readers’ thoughts to concentrate on music words and do not follow what we expressing throughout the presentation. Although it was hard to find that special song because we wanted one that its effects to go along with the page transactions and pictures and also focused on the most important information we include within the text. Another thing that was with vary importance was the time we supposed to give to our audience to read the written part of the presentation. We wanted to make sure that it was enough time to read them before the next slide show up. So we double-check the time providing for each written text by using a third slow-reader person, whose English is his second language. With this we make sure that the providing time was enough for all of our audience potentials to read. Bibliography Andrews, J., Scharff, L., & Moses, L., (2002), â€Å"The influence of illustrations in Children’s Storybooks†, AERA, Reading Psychology, Vol. 23(4), pp. 323-339.[Last viewed December 2005] Burnett, H.F., â€Å"The Secret Garden-Dickon† [www]http://www.pagebypagebooks.com/Frances_Hodgson_Burnett/The_Secret_Garden/Dickon_p1.html [Last viewed October 2005] Harris, P. & McKenzie, B., (2005), â€Å"Networking around the Waterhole and other tales: the importance of relationships among texts for reading and related instruction†, UKLA, Literacy.[Last viewed December 2005] Jewitt, C., (2005), â€Å"Multimodality ‘Reading’ and ‘Writing’ for the 21st Century†, University of London, UK, Vol26, No. 3, pp. 315-331.[Last viewed December 2005] Lyle D., â€Å"E-mail Versus the telephone†, Last update 2005. Available from: URL: http://writing.colostate.edu/references/documents/email/pop5d.cfm [Last viewed December 2005] Lyrics and songs, â€Å"Tupac- I’ aint mad at cha† (Remix) [www]http://www.lyricsandsongs.com/song/135052.html Rybacki,C. K., and Rybacki, J. D., (1999),â€Å"Cultural approaches to the rhetorical analysis of selected music videos† Northern Michigan UniversityAvailable from:URL:http://www.sibetrans.com/trans/trans4/rybacki.htm[Last viewed November 2005] Stine, R.L., (1996), â€Å"Goosebumps: Vampire Breath†, Parachute Press Inc, New York USA Greek version: copyright by Kerdos 1998 SySat, RIK Chanel, (2005), CoffeShop: The Fiance [www]http://www.tv4all.com/portal.htm?http://www.tv4all.com/television/index.html?http://www.tv4all.com/television/55.htm[Last viewed November 2005] Verne, J., â€Å"Journey to the Centre of the Earth- The wrong road† [www]http://jv.qilead.org.il/vt/c_earth/18.html[Last viewed October 2005]

What I believe Essay Example | Topics and Well Written Essays - 500 words

What I believe - Essay Example However, let me affirm that no one comes to this world with any ruthless behavior, but we all acquire it from friends, peers, and the environment. I know that not all of you agree with this statement and this is the reason why I am here to elucidate on this matter. I am going to give you enough reasons to believe that everyone is kind they are born so that any skeptical person can understand the basis of my belief. In essence, the world is a very corrupt place to live in, especially for those who have no principles or loose morals. I vividly remember that when I was a young child, I did not know many of the evil things such as fighting, gossiping, and stealing but after a while, I encountered my friends doing the same. It means that people come into the world with empty and open mind but again, it all de pends on how you handle various issues and situations that come around. I assure you that everyone who portrays any outrageous behavior such as a child who beats up other children, do so because of the circumstances under which they were brought up. Certainly, you might have come across people who are well-mannered form their childhood and those who managed to change their behaviors to the better. The only inference that you can draw from such scenarios is that unkindness is an acquired and not an innate character. Neither is unkindness a personality that a person can claim to be a definition of who they are. In this respect, it is worth noting that all the bad character that you see people exhibiting are acquired and not inherent. I say this with a lot of emphasis because you have seen many people giving excuses that they behave the way they do because they were born that way. To be honest they simply acquired such behaviors from their respective environments. Before I conclude my speech, allow me to high light some of the factors that

Liabilities of Contractor, Employer Essay Example | Topics and Well Written Essays - 2500 words

Liabilities of Contractor, Employer - Essay Example The reason for the strong position of the employer E is he terminated after the contractor stopped delivering. The contractor can be considered as an employer for his sub contractor. The repudiation of the sub contract by his sub contractor will make his sub contractor liable to him. This does not entitle him the right to stop the delivery of work to his employer. By stopping his delivery of work to his employer E, he not only made himself liable to employer but also gave a chance to the employer to terminate the contract. In the other cases, if the employer terminates the contract, he is not permitted according to law to award the work for another till 6 years. But that is not in the case of contractor's liability to the employer. According to L. Jaynes in the seminar about global conditions on contract, the liabilities of employer and contractor were listed out according to various clauses that impart liability on the party, who breaks the contract or who does an action that imparts liability. The concept of liability will be thought upon when the contract was terminated. This termination according to conditions of global contract depends on four clauses of the conditions of the contract. They are clause 15, 16, 17, 19.1 According tClause 15 deals with termination by employer, clause 16 deals with suspension and termination by contractor, clause 17 deals with risks and responsibilities, clause 19 deals with force majeure. According to clause 15 the termination by the employer is due to the failing to proceed or prosecute with works, subcontracting the whole work, assigning the contract to the third party without permission, not complying with the instructions of the engineer of the employer, becoming insolvent. In the prescribed case of M and E in this paper, subcontracting the works, failing to proceed with the works, failure to comply with the instructions of the architect forced the employer to terminate the contract. In sub clause 15.2 (b), it was described that if the contractor abandons the works or demonstrates the intention of discontinuing the performance, it will provide the ground for the termination of the contract by the employer. In the case of contractor and employer the contractor cannot stop delivery of the work for his employer due to the repudiation of the contract by a sub contractor. In this clause the contractor is employer for that sub contractor and he can terminate or take action on that sub contractor. Methodology of analysing the legal problems: In this case the methodology followed is to compare the situation with the principles and the provisions of the law and thus analysing the situation about liability of M and E. In the above case of M and E, instead of taking action on the sub contractor N, M stopped delivering to his employer, which provided ground for the employer to terminate the work. This clause demonstrates the conditions for the employer finding a ground for the termination of the contract. The prescribed case for this paper is suitable for the termination of the contract by the employer. This makes contractor liable to the employer and if employer takes any legal action he must bear the consequences. There is no chance for the contractor to compensate the loss he

Method and Meditations on First Philosophy Essay

Method and Meditations on First Philosophy - Essay Example This essay essay that God is not a receiver; human beings can attain the truth and thus the connection to nature. The idea of nature can be explored in two ways, firstly, there exists no doubt that every aspect that nature teaches people has some truth in it, and thus it is naturally general that God is the greatest as he is the creator of things. This implies that if human beings are careful, they can learn a lot of things from nature as nature were created by God. God plays in the attainment of positive knowledge, a reader can realize that, even though, the objectives of the Cartesian project remains to be credible, the existence of several ethical discrepancies and probable speculations destabilized its legitimacy beyond repair. This paper makes a conclusion that the presence of God and further significant role of God in the lives of human beings has remained an extensive and diverse topic all through the history of philosophy. Descartes’ epistemological influence to Western philosophy is the start of his attempt to create a coherent method of analysis on the knowledge concerning the world that can be acquired from the information in the Church or the Bible. Nevertheless, Descartes’ development was not to take away God from the lives of human beings. God’s Existence is consequential instantaneously from the pure and discrete idea of a totally perfect and great being. Oddly, the simplicity of this discussion has also created several misreading’s, aggravated in part by Descartes' catastrophe to articulate a sole version of this argument

Analysis of PJR Designs Case Study Example | Topics and Well Written Essays - 750 words

Analysis of PJR Designs - Case Study Example These are the first people who team up to register a company, corporation or a business set up. A majority of entrepreneurial skills enhances survival and copes with the stiff competition in the market. Most of these skills range from unique business strategies, development of consumer products through technology to guidelines for the achievements of the above (Daft, 2010: P 91). They provide guidance to companies, clear objectives, and priorities for successful ventures. Other tasks may entail supervising the acquisition of property, expansion, organization and all powers in disposing of assets. They are in charge of some department in the company and assume everyday administration of the company. In rank, they are below the executives but above the common employees. They possess a high understanding of the working of the company, very skilled in leading the other employees and managing them. They are to supervise, in person or through others, the workforce and make amicable decisions on behalf of the company (Daft, 2010: P 218). He has powers to appoint and fire employees deemed unproductive to ensure positive productivity. The productivity of a company is possible through determination of the number of units produced in a given period. The production responsibility squarely rests upon the production manager. The responsibility for ensuring that all systems are running and meeting deadlines lie to him. Acquisition of orders for production and assigning of personnel to do the job also forms part of his/her work. He gives directions on the work done, and when the need arises, gives recommendations on the staff or the types and kinds of machines required to enhance productivity (Daft, 2010: P 216). The export manager represents the company in the international business phase. The responsibility of attaining targets from international clients lay at his shoulders, and the meeting of deadlines (Tripathi & Reddy 2006: P. 95). The functions of shipping products for export and other modes of ensuring that the products reach the global market in time lies under him.  

Mechanical Engineering Graduate School Personal Statement

Mechanical Engineering Graduate School - Personal Statement Example I have taken courses in advanced mathematics as well as engineering physics classes. I have also had research experience which is a critical component in master’s programs. In particular, I have been on two research projects dealing specifically with the construction of different types of robots and looking at the future of commercial production of robots for daily household use. I have also had experience in the industry as well. I worked at H.C. Starck Inc. as an intern where I learned essential skills that were important to work there, but also give me foundational knowledge going into the masters program. In particular, I learned about maintenance and quality control of the products produced as well as data basing. My goals are very compatible with your program in mechanical engineering. My short term career goal is to receive a position on or start managing an interdisciplinary research and development team. I believe that I can successfully accomplish this by focusing on research in the master’s program by facilitating cooperation in engineering teams as well as learning how to overcome engineering obstacles in research. Eventually, I would like to teach and become a professor of robotics or human factor engineering so that I can pass down the experience and knowledge that I have learned to the next generation of engineers.

Molecular identity of nkcc cotransporter Essay Example | Topics and Well Written Essays - 2500 words

Molecular identity of nkcc cotransporter - Essay Example This property is of special significance to the project as the emphasis of research is on the NKCC1 member, one that is known to have two isoforms – NKCC1a and NKCC1b. Of these NKCC1b is also known to be found in brain RNA (Gamba, 2005). It is noted here, though, that the two isoforms of the NKCC1 cotransporter is found only in the European eel (Anguilla anguilla) as per research of Cutler and Cramb, 2002. Nevertheless, there is ample evidence that NKCC1, in human and other mammalian species, is functionally implicated in CNS cells. It is observed by Gamba, 2005, that the NKCC1 cotransporter is activated by receptors and assists in neurotransmission by driving anions into the cell. It is also observed by Strange et al, 2000, that the work of the NKCC1 cotransporter complements that of the KCC2 one. The choice of the culture medium, the neuronal-specific CAD cell line, and the somewhat CNS-specific NKCC1 dovetails perfectly for a research attempt that seeks to establish new fac ts on the molecular identity and other expression patterns of these unique electroneutral cotransporters in cells of the central nervous system (CNS). G. Gamba’s excellent 2005 review article on these cotransporters has been extensively used in this paper because it is the most comprehensive document prepared to date being inclusive of all aspects described so far. RT-PCR analysis was carried out on the murine neuronal cell line CAD on both differentiated and undifferentiated cells. Isolated RNA from both differentiated and undifferentiated cells was used. Annealing temperatures used were at C - C at 40 cycles for a maximum of one minute. Primers 10bp in length were used with a gc content above 50%, as recommended (Ribicki, 2001). Upon gel electrophoresis of all the products it was revealed that a ~286 bp bit, exactly as long as the PCR insert, was apparent in all the gels for both differentiated and undifferentiated cells at all PCR

SAS case, on vertical integration Essay Example | Topics and Well Written Essays - 2000 words - 1

SAS case, on vertical integration - Essay Example The results of restructuring bore fruits as the company begun to grow increasingly. The company paid exceptional attention to catering, and credit card sectors of the aviation industry. The company embarked on vertical integration in these sectors with an aim to recover and grow. This essay seeks to give an analysis of a case in a vertical integration approach that was adopted by the Scandinavian Airline System. Strategic analysis involves identification of the internal and external factors which is vital in the implementation of an organizational risk. In the quest to achieve its objectives, the company assesses its strengths and weakness. The company also weighs its opportunities and risks (Randoy & Strandenes 1997). This helps in achieving the set organizational goals. After World War II, SAS was launched. The goal of the shareholders was to control air travels on the entire globe. This meant that the company had to develop strategies that it makes it operational and dominant in a ll continents. However, the company was faced with unprecedented challenges from leading competitors in the aviation industry marketplace (Gustafsson & Edvardsson 1999). According to research, the changes in the management that come about in 1981 led to some significant improvement. In the Scandinavian region, SAS rose to become the largest and the most influential airline company. The results were attributed the SAS’s vertical integration (Peyrefitte & Brice 2002). SAS has the ownership of air travel services, hotels and airlines. The company faced immense challenges in 1998. Competition from rival companies was causing a trend of loses in the company. This necessitated the use of different and effective management strategies for SAS to remain competitive. Vertical integration in the aviation industry refers to the merger of two or several companies or entities that are involved in the development of services and products in the same path. In this case, travel agents, hotels and airlines could be perceived to be a similar path in aviation business (Peyrefitte & Brice 2002). The goal of vertical integration is to achieve services and products at minimal cost. It is a strategic management concept that aims at increased profits (Havel 1997). The move helps the aviation industry players to monopolize service delivery and reduce the cost of transaction (Holloway 2007). This vertical integration strategy is incorporated by the quality control mechanisms in the aviation industry and this helps them in ensuring delivery of quality products and services in time (Gustafsson & Edvardsson 1999). Vertical integration has some demerits. According to Anderson and Baterman, vertical integration can result in high cost of organization (Havel 1997). This is attributed to the complexity of the structures of the aviation organizations. The SAS executed vertical integration in the year 1998. The SAS acquired travel companies including hotels, airlines, travel agents, and g round services. The move benefits the company to date. The strategy helped the company in increasing the passenger traffic and revenues (Peyrefitte & Brice 2002). The SAS was able to become a key service provider in the international marketplace. The concept of vertical integration and its importance was first introduced to SAS in the year 1988. According to SAS, the organization turbulence it experienced was due to government interference

History of Communication Essay Example for Free

History of Communication Essay The history of communication dates back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech approximately 100,000 years ago. Symbols were developed about 30,000 years ago, and writing in the past few centuries. Petro glyphs The next step in the history of communications is petroglyphs, carvings into a rock surface. It took about 20,000 years for homo sapiens to move from the first cave paintings to the first petroglyphs, which are dated to around 10,000BC. It is possible that the humans of that time used some other forms of communication, often for mnemonic purposes specially arranged stones, symbols carved in wood or earth, quipu-like ropes, tattoos, but little other than the most durable carved stones has survived to modern times and we can only speculate about their existence based on our observation of still existing hunter-gatherer cultures such as those of Africa or Oceania. Pictograms A pictogram (pictograph) is a symbol representing a concept, object, activity, place or event by illustration. Pictography is a form of proto-writing whereby ideas are transmitted through drawing. Pictographs were the next step in the evolution of communication: the most important difference between petroglyphs and pictograms is that petroglyphs are simply showing an event, but pictograms are telling a story about the event, thus they can for example be ordered in chronological order. Pictograms were used by various ancient cultures all over the world since around 9000 BC, when tokens marked with simple pictures began to be used to label basic farm produce, and become increasingly popular around 6000-5000 BC. They were the basis of cuneiform and hieroglyphs, and began to develop into logographic writing systems around 5000 BC. Ideograms Pictograms, in turn, evolved into ideograms, graphical symbols that represent an idea. Their ancestors, the pictograms, could represent only something resembling their form: therefore a pictogram of a circle could represent a sun, but not concepts like heat, light, day or Great God of the Sun. Ideograms, on the other hand, could convey more abstract concepts, so that for example an ideogram of two sticks can mean not only legs but also a verb to walk. Because some ideas are universal, many different cultures developed similar ideograms. For example an eye with a tear means sadness in Native Americanideograms in California, as it does for the Aztecs, the early Chinese and the Egyptians. Ideograms were precursors of logographic writing systems such as Egyptian hieroglyphs and Chinese characters. Examples of ideographical proto-writing systems, thought not to contain language-specific information, include the Vinca script (see also TÄÆ'rtÄÆ'ria tablets) and the early Indus script. In both cases there are claims of decipherment of linguistic content, without wide acceptance.

Politics and Global Warming Essay Example for Free

Politics and Global Warming Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every day we go about our own business.   Many of us never take the time to look around and see how we are affecting our earth’s atmosphere.   Everywhere you look today you are bound to see some factory or machinery polluting our air. Just think how many times you have seen those large semi trucks or big fossil fuel factories emitting thick dark smoke into the atmosphere.   We need to come to reality and realize that all that polluting we have been doing over the last half-century is finally catching up to us. It is very easy to detect through scientific research that our earth’s climate is changing, Time magazine reports in its 2004 issue that the earth’s average temperature is increasing at a steady rate.   Yes, we all have heard the term â€Å"global warming†, however many people don’t know in depth what global warming is, or how our actions will affect our earth if we don’t respond to the issue.   If we can educate ourselves on what global warming is and how it will affect us in the near and far future, we can then begin to change our old habits of polluting and create new habits and goals to living in a much healthier and cleaner environment. The purpose of this study is to know what global warming is and what the government is doing to resolve the issue as well as what else can be done in short term and long term. Background What is global warming?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Global Warming is an issue that concerns almost everybody worldwide: it is the primary cause for the erratic and sometimes devastating weather that is experienced around the world. Global warming is causing the rise in sea level which in turn causes the flooding of coastal areas and areas with low elevation. Global Warming and doomsday   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Will global warming spell doom for our world? Scientists believe this to be so. â€Å"Much depends on what actions we take now and in the coming years.† Meteorologist Jagadish Shukla of the University of Maryland found out that deforestation would cause rainfall in the Amazon River to decline by more than 26 percent from the current 2.5 m. to about 1.8 m. a year (Bellamy, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the same time, the burning of fossil fuels, particularly coal and oil, produces sulfur dioxide and nitrogen oxides which are hazardous to the atmosphere. Findings show that a single smokestack may produce as much as 500 tons of sulfur dioxide a day. When these gases combine with oxygen and moisture, sulfuric acid and nitric acid is formed. The rain will carry the acids to the ground (acid rain) which may cause the depletion of calcium and magnesium in the soil, elements needed by plants for the formation of chlorophyll and wood, or it may cause the release of aluminum in the soil, which are poisonous and can kill the roots of trees (Carwardine, 2000). Discussion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the earliest times, the life-styles of our ancestors were very simple. The air they breathed was clean. The streams were clear and free of harmful organisms. They used natural fertilizers for their agricultural crops. The surroundings were free of household throwaways.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Today, there has been a tremendous growth in science and technology. Such advances have brought about changes in terms of new products, improved equipment, and more effective methodologies. Unfortunately, this same technology which made life easier for us produced wastes which are now affecting the quality of our surrounding air, water, and land. Factories and motor vehicles send tons of pollutants into our air. Excessive air pollution poses a danger to our health and environment. It can likewise cause stunted growth and even death to our plants. Out streams are polluted by discharges from industrial plants that use chemicals.   Garbage and sink wastes are carelessly thrown in our surroundings. Synthetic fertilizers and insecticides pollute our land and farm products (Johnston, 2000).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the same time, the burning of fossil fuels, particularly coal and oil, produces sulfur dioxide and nitrogen oxides which are hazardous to the atmosphere. Findings show that a single smokestack may produce as much as 500 tons of sulfur dioxide a day. When these gases combine with oxygen and moisture, sulfuric acid and nitric acid are formed (Jenner, 1999). The rain will carry the acids to the ground (acid rain) which may cause the depletion of calcium and magnesium in the soil, elements needed by plants for the formation of chlorophyll and wood, or it may cause the release of aluminum in the soil, which are poisonous and can kill the roots of trees.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nitrous oxide or laughing gas is a colorless gas with a sweet taste and odor that is used as an anesthetic in minor surgery that H2O is responsible for about 6 percent of the human contributes to greenhouse warming. Methane or cow gas, on the other hand, makes up about 18 percent of human contributions to greenhouse effect. Cattle, sheep, goats, and other cud-chewing animals give off methane, in burps and flatulence as they digest (Cairncross, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   CFCs are estimated to account for 14 percent of global warming. Experts said that what is happening right now is not a matter of adding a few degrees to the average temperature of a community. A rise of this magnitude may cause life, for without the environment, creatures on earth cannot survive   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Are we all aware of the extent of the damages brought about by modernization? Have we contributed to such environmental dilemma? What have we done to minimize such danger to our lives?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   How can we take care of our environment? We must undertake measures to preserve our resources and minimize utilization of energy before it’s too late. Our fight against pollution is an initial step toward conserving our environmental resources and energy. We must all join hands for this common goal.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, of all issues affecting humanity, climate change is the most pervasive and truly global, posing a very real and serious threat to our environment. Climate change is the alteration of the pattern of global climate that may be due to human activity that alters the composition of the atmosphere.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If present day emissions of greenhouse gases continue, it is estimated that the rate of increase in global mean temperatures will reach about 0.3o C per decade. This will mean a likely increase of 1o C above the present level by the year 2025, and 3o C before the end of the next century. Resolution   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   a.) Recycling and Reuse of Solid Wastes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Solid wastes are now viewed as a potential resource which must be recovered and reused whenever possible. Since disposal forest resources are rapidly being depleted, recycling solid wastes offer a solution to both.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Consider the element phosphorus. Mined from phosphate ores, it is manufactured into fertilizers. It enters the plant tissues and we obtain it when we eat plant as vegetable. This is later excreted and joins the sewage system. The sewage system sludge can be used directly as fertilizer or soil conditioner.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Used bottles can be used over and over again. Durable plastic containers can be saved for more household uses. Tires can be recapped and used again. Old clothing materials are used as kitchen towels and bags (see Environment Matters: Industrys Guide to the Issues, the Challenges and the Solutions, 1999).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If the materials cannot be used over several times, then they can be shredded and converted into a new form. Old newspapers are repulped into new paper. Broken glasses are ground and manufactured into new ones. Tires are processed to raw rubber. Protein leftovers are manufactured into animal feeds.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   b.) Conserving our Forests   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every now and then we receive alarming news about our forests being denuded. Big logging concessionaires indiscriminately cut down trees without undertaking reforestation measures.   Without trees, the soil is loosened and rapid erosion occurs. As a result fertile topsoil is washed away, which makes growth of other forms of vegetation almost impossible. We suffer great loss of timber, wildlife, and other forest products. But the greatest danger is the occurrence of floods and global warming that cause losses of food, properties, and lives (Davidson, 1999). III. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In conclusion,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   of all issues affecting humanity, climate change is the most pervasive and truly global, posing a very real and serious threat to our environment. Climate change is the alteration of the pattern of global climate that may be due to human activity that alters the composition of the atmosphere.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   I can personally say that as a young individual, I should do something about it before it is too late and must not only depend on our government. Global warming may affect my health, if not resolved, and may take my life at risk if nature starts to avenge of what people doing.   I need to recycle and reuse my solid wastes and encourage everyone to conserve our forests by not cutting down trees without undertaking reforestation measures. In addition, burning of fuel must be avoided because it can contribute to the possibility of having a global warming.

Effects of Technology on Modern Day Architecture and Design

Effects of Technology on Modern Day Architecture and Design Architecture has revolutionized and changed in the twenty-first century compared to the nineteen century due to technology. Even though many factors have played major roles in the changing of architecture, technology has played the most important role for architectural change. Architecture and technology will be two terms that will be used throughout this paper. According to the Webster dictionary, architecture is defined as the art or science of designing and creating buildings while technology is the application of scientific knowledge for practical purposes, especially in industry. Technology nowadays plays an important role in our societies since most buildings especially condos and houses are way different compared to the ones that were built in the nineteen century. Today’s buildings/condos in our societies are now built mostly through the use of digital visualization technologies that are purposely planned to create certain kinds of impression and atmosphere in our soci ety. Technology and architecture goes hand in hand as both terms benefit from each other due to the fact that technology has helped architects in drawing their designs more effectively and efficiently instead of using their hands. This essay will aim to analyze how modern technologies are operating as a key part of architecture and design, whether technology is having a positive or negative impact on architecture and architectural work methods. There will also be a discussion on Computer-aided design (CAD). In relating it to the course, this paper will mostly touch on hyper change since its evident that technology is indeed changing how individuals perceive and understand objects and structures. The most important technology/software that this essay will look at is the Computer-aided design (CAD) and Geographic Information System (GIS) and how both have affected architecture and design. At the moment, technology has totally revolutionized our city we live in and our way of living. W alking around downtown Toronto and seeing buildings such as the OCAD building and the Royal Ontario museum indicates how far buildings have change due to technology. Looking at how far technology has brought architecture, it’s safe to say that technology will open new worlds by assisting in the making of new materials to construct buildings. Notes on modern architecture by Antoine Picon shows that architecture has been closely related to technology since the nineteen century and argues that modernism’s tendency towards architecture has made it possible to elevate the living settings of the masses. Scholars such as Banham have argued that technology certainly has shaped architecture throughout history. Examples such as the creation of the Flying Buttress in Europe allowed Master Builders to restore the enormous walls of Romanesque churches, the Etruscan keystone arch allowed the Roman Empire to make tough and strong bridges. The most outstanding example is the development of skyscrapers which was made possible by the invention of mass produced steel and safety elevators. In the world, the tallest skyscraper is the Burj Khalifa in Dubai while in Toronto, the highest skyscraper is the CN Tower but the tallest inhabitable is the First Canadian Place. Banham looks at how technology should be considered as an essential part of architecture but does not really discuss the effects and impacts technology is having on modern day architecture. This essay will tackle this issue and expand on the ideas Banham out forward in his book and other scholarly works by different authors. This research paper will have an introduction where major terminologies that will be used throughout the paper will be defined. The introduction will also have the thesis and the arguments supporting the thesis. The next section of this paper will solely discuss Computer-aided design (CAD), the types of CAD and the contributions that this software has made to architecture and design. The next section will look at will be the advantages and disadvantages of technology on architecture. Research shows that indeed technology has had a positive effect on architecture so these advantages will be explored further. Lastly, this paper will look at what technology can do for architecture in the future. In conclusion, this paper will summarize all the arguments and points put together and opinions of scholars will also be touched upon. Annotated Bibliography Banham, R. (1984).The architecture of the well-tempered environment(2nd ed). London: Architectural Press. In this book, the author points out that technology, human needs, and environmental concerns are all interconnected and all of them play a vital part in the development of architecture. He argues that technological and mechanical advancements in simple areas such as ventilation, heating and other 20th century designs needs more attention since architecture is not just about designs and buildings but also the mechanical systems that makes them work.. Crouch, D. P. (1985).History of architecture: Stonehenge to skyscrapers. New York: McGraw-Hill. In this book, Crouch tackles architecture from a historic point of view from the Stonehenge in England to the skyscrapers which are seen around the world mostly in developed countries. Crouch talks about basically how far architecture has come as she explores architecture in ancient Egypt, Greece and Rome. Crouch argues that architecture is now developing into a science-based due to the progression of technology. Donald, Watson (1984). Architecture, Technology, and Environment. Journal of Architectural Education Vol. 51, No. 2 (Nov., 1997), pp. 119-126 Published by:Taylor Francis, Ltd.on behalf of theAssociation of Collegiate Schools of Architecture, Inc. URL: http://www.jstor.org.ezproxy.library.yorku.ca/stable/1425452 In this journal, Donald argues that a small number of architectural educators dismiss the fact that technology is part of architecture and he insists that both architecture and technology are dependent on each other. Donald also argues that technology puts greater emphasis and higher expectations on architecture due to the fact that technology in architecture is not just about simply the beautiful structures and buildings we see but it is about the knowledge and information the society as a whole gain in the making of these structures. Encarnaà §Ãƒ £o, J. L., Lindner, R., Schlechtendahl, E. G. (. G. (1990).Computer aided design: Fundamentals and system architectures(2nd ed.). Berlin; New York: Springer-Verlag. This book explains the computer aided design software in particularly how it works, its principles, ways and how it has helped in the development and revolution of architecture. Encarnaà §Ãƒ £o and his co-authors identifies the main components of CAD and they concluded by showing the steps involve in making this machine Heynen, Hilde. (1999).Architecture and modernity: A critique. Cambridge, Mass.: MIT Press. This author suggests a remarkable outline of investigation that explains the history of modern movements and difficulty it has faced. Hilde tries to connect modern movement and cultural theory of modernity. Hilde argues that architecture and modernity relies relatively greatly on the kind of modernity being created. Hilde asks the question â€Å"what relations exist or ought to exist between architecture and modernity?† .So with this asked, she explores how architecture and modernity is connected. Karl D. Stephan. (2005). Masterworks of Technology: The Story of Creative Engineering, Architecture, and Design. Technology and Culture, Volume 46, Number 3 Retrieved from http://muse.jhu.edu/journals/tech/summary/v046/46.3stephan.html According to this journal review by Karl, technology has always been part of human society. The author talks about technological creativeness and vision throughout the years. Karl argues that science and engineering has come together and its pushing architecture to a new and different level never imagined before from the pyramids of Egypt to now skyscrapers seen around the world. Karl talks about the framework involve in skyscraper developments especially that of the Chicago’s Sears Tower as he builds on the ideas of F. R. Khan’s influence important on skyscraper design. Le Corbusier. (1952). Towards a new architecture. London: The Architectural Press. In this book, Le Corbusier book talks about architecture and the society as he wrote about new advancements that we see today in our communities today. He parallels the speed of which architecture is growing with that of the advancement in the society. Le Corbusier also addresses five principles of modern architecture, mass production and industrialization. Rivard, H. (2000). A Survey On The Impact Of Information Technology On The Canadian Architecture, Engineering And Construction Industry. Journal of Information Technology in Construction (ITcon), v.5, p.37 In this survey, researches aim in determining the impact of technology on architecture, construction and engineering. This survey proved that all architects now have access to computer and only one percent of the architects that answered the questionnaire study indicated that they do not use computers to help them with their work. The survey proved that truly most when it comes to the drawing of design most architects use CAD. This survey showed technology is an essential part of architecture, construction and engineering field now and almost every individual that works in these fields rely on them to help him/her work efficiently. Stephenson, S. (2007).The integration of technology into a landscape architecture graduate program: A case study.(Order No. NR39441, University of Toronto (Canada)).ProQuest Dissertations and Theses, 232. Retrieved from http://search.proquest.com.ezproxy.library.yorku.ca/docview/304757618?accountid=15182 This is a case study show the ways in which technology is contributing to the landscape of architecture and the difficult process involved in it. The study mostly touches on design process and studio culture while it looks at how technology has affected this area either in a positive, neutral or negative way. Throughout this paper, it’s clear that technology has change landscape architecture especially when it comes to how materials are produced and how designers all over the world are able to contact each other in a matter of seconds due to technology. Saeideh Feizi Azarshahr, Alireza Motamadniya, Mostafa Basiri (2013). New Technologies in Modern Architecture and its Interaction with Traditional Architecture. Research Journal of Chemical and Environmental Sciences Vol 1 Issue 3: 70-80 In this article, Azarshahr et al argues that the use of technology results in the establishment of flawless and perfect buildings and technology has always been a part of architecture as Azarshahr et al describes two types of technology: traditional technology and modern technology. According to these authors, traditional technology has not been documented as much compared to modern technology and this modern technology has led to the computerization and industrialization of architecture. REFERENCES Banham, R. (1984).The architecture of the well-tempered environment(2nd ed). London: Architectural Press. Crouch, D. P. (1985).History of architecture: Stonehenge to skyscrapers. New York: McGraw-Hill. Donald, Watson (1984). Architecture, Technology, and Environment. Journal of Architectural Education Vol. 51, No. 2 (Nov., 1997), pp. 119-126 Published by:Taylor Francis, Ltd.on behalf of theAssociation of Collegiate Schools of Architecture, Inc. URL: http://www.jstor.org.ezproxy.library.yorku.ca/stable/1425452 Encarnaà §Ãƒ £o, J. L., Lindner, R., Schlechtendahl, E. G. (. G. (1990).Computer aided design: Fundamentals and system architectures(2nd ed.). Berlin; New York: Springer-Verlag. Heynen, Hilde. (1999).Architecture and modernity: A critique. Cambridge, Mass.: MIT Press. Karl D. Stephan. (2005). Masterworks of Technology: The Story of Creative Engineering, Architecture, and Design. Technology and Culture, Volume 46, Number 3 Retrieved from  http://muse.jhu.edu/journals/tech/summary/v046/46.3stephan.html Le Corbusier. (1952). Towards a new architecture. London: The Architectural Press. Rivard, H. (2000). A Survey On The Impact Of Information Technology On The Canadian Architecture, Engineering And Construction Industry. Journal of Information Technology in Construction (ITcon), v.5, p.37 Stephenson, S. (2007).The integration of technology into a landscape architecture graduate program: A case study.(Order No. NR39441, University of Toronto (Canada)).ProQuest Dissertations and Theses, 232. Retrieved from http://search.proquest.com.ezproxy.library.yorku.ca/docview/304757618?accountid=15182 Saeideh Feizi Azarshahr, Alireza Motamadniya, Mostafa Basiri (2013). New Technologies in Modern Architecture and its Interaction with Traditional Architecture. Research Journal of Chemical and Environmental Sciences Vol 1 Issue 3: 70-80

Everything that rises must converge study guide :: essays research papers

Everything That Rises Must Converge by Flannery O’Connor Plot Structure – I felt that most of the exposition took place in the beginning of the first page. For the rest of the story there was mostly rising action. Then, I felt that the climax came when Julian sees his mother crumple to the ground. The falling action and resolution are packaged together in the last couple paragraphs. Character Terms:   Ã‚  Ã‚  Ã‚  Ã‚  Julian – Protagonist, Round, Dynamic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Julian’s Mother – Antagonist, Round, Static   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Woman on Bus – Foil Character, Flat, Static Characterization: Most of the characterization is indirect. We learn about these characters mostly by their action and their dialogue. However, there is some direct characterization when the narrator tells us of what has shaped the mother into what she is today. Point of View - Third Person Omniscient Irony – The is situational irony in that Julian acts the way he does to spite his mother and he is glad to see her get â€Å"taught a lesson,† but actually this is what kills her. Setting – The setting definitely played a role in this story. It is referenced to a few times throughout the story when the mother is telling Julian how fortunate he is to live in the neighborhood they do. We can also tell that this is an area where racial tension is still high among some of the people. The time that the story takes place is also very important because it is around the time of desegregation. Symbolism – The Green Hat in the story symbolized the equality of the two women. Themes –   Ã‚  Ã‚  Ã‚  Ã‚  The struggle with the younger generation vs. the older generation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The issue of dealing with the conformities of society   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Feeling regret after the loss of a loved one. Important Quotes – Pg. 348 â€Å"Help, help!’ he shouted, but his voice was thin, scarcely a thread of sound. The lights drifted farther away the faster he ran and his feet moved numbly as if they carried him nowhere.

Ian Wilmut and the Cloning of Dolly Essay -- Science Genetics Papers

Ian Wilmut and the Cloning of Dolly Definitions of creativity vary based on different people’s interpretations, yet most people agree that creative individuals produce new ideas that can completely change or invent a domain. According to Howard Gardner, creativity is not limited to a single domain, but is unique for all seven domains. Creativity is based on three core elements: the relationship between the child and the master, the relationship between an individual and the work in which he/she is engaged, and the relationship between the individual and others, such as family and friends (Gardner, 9). I believe that Ian Wilmut is a creative master in the logical mathematical domain because in July 1996, he completely changed his field by successfully cloning the Finn Dorset lamb, Dolly, from an adult cell. Since I am a pre-med or pre-vet zoology major, Wilmut’s discovery has truly inspired me and has exposed me to the endless possibilities in genetic engineering and medical research. Ian Wilmutâ€⠄¢s controversial discovery stunned the world by proving that cloning from an adult cell is possible and it opened doors to future cloning research. His dexterous discovery has shown potential for human cloning and supports the fact that Ian Wilmut is a master in the Logical-mathematical and Naturalist domain because of his scientific and genetic impact on the world. Ian Wilmut’s discovery is so significant and undoubtedly warrants him as a master in the scientific world as well as in the logical mathematical intelligence. In order to clone Dolly, Ian Wilmut invented an extremely complex process. Click here for a pictorial summary of the cloning process. Prior to Wilmut’s shocking revelation, most scientists were sure that succ... ...ids. Internet. 3 May 2000. â€Å"Professor Ian Wilmut.† BBSRC News and Events. Oct. 1999. 23 Nov. 2001 http://www.bbsrc.ac.uk/news/features/99oct/99_10_record.html â€Å"Roslin Institute, Edinburgh.† 2000. 23 Nov. 2001 www.roslin.ac.uk. â€Å"Somatic Cell Nuclear Transfer Tutorial.† 22. Nov. 2001 http://www.molbio.princeton.edu/courses/mb427/2001/projects/09/transfertutorial.htm. Travis, John. â€Å"Cloning Hearing Creates Media Frenzy. Science News 160: Aug. 18, 2001. 4 Dec. 2001 http://www.sciencenews.org/20010818/note11.asp Travis, John. â€Å"Dolly Was Lucky.† Science News 160: Oct. 20, 2001. 4 Dec. 2001 http://www.sciencenews.org/20011020/bob15.asp Wills, Christopher. â€Å"A Sheep in Sheep’s Clothing?† Discover Jan. 1998: 22-23. Wilmut, Ian. â€Å"Cloning For Medicine.† Scientific American. Dec. 1998: 58-63+. Wilmut, Ian. â€Å"Dolly’s False Legacy.† Time. 11 Jan. 1999:74-77.

New Products :: essays research papers

Chapter 1 Intuition has no place in the scientific process of new product- False Major obstacle of innovation is fear of change and certainty it brings- True Strategy and the identification is the first stage- True Basic task of a business is consumer satisfaction / profit Newness of a product is determined by consumer Product includes: All of the above Short Answer: 1)  Ã‚  Ã‚  Ã‚  Ã‚  What is a new product and who decides if a product is new? a.Good or service that is perceived b the target market as different and better than others- the consumer decides if the product is new. When the product has sold enough, made enough profit, established a strong toehold in a new market, and effectively thwarted a particular competitor. Chapter 2 New product development process ends at the evaluation process- True Best ideation comes from identifying problems for business and consumers - True Comprehensive business analysis emphasizes profitability- True Benchmarking as guidelines – True Every new product starts out as a concept The development phase is concerned with all of the above Important consideration with product development must be the consumer 1)  Ã‚  Ã‚  Ã‚  Ã‚  Why must the marketing department’s new product efforts be supported by the firm’s corporate strategy? a.  Ã‚  Ã‚  Ã‚  Ã‚  Make sure the product fits the company’s mission- make sure they are going in the same direction Chapter 3 Platform concept cannot be used successfully with services or brands- False PIC - allows delegation, permits financing, and calls for personal assignments- True Core compacies serve as a logical starting point- True Technology is the single most important factor in new product development- False Goals are long term targets, objectives are short term – True The PIC should flow from and be consistent with mission statement McDonalds uses golden arches in order to add tangibility PIC utilizes all the following except employment policies Which of the following categories would a firm want to dominant its portfolio- pearls 1)  Ã‚  Ã‚  Ã‚  Ã‚  What’s the purpose and value of product platform planning? Chapter 4 Common thread in providing a unique safe environment where criticism is not allowed- T New product only comes into being when it’s successful- True Technology is always a starting point for new product- False An inventor tends to be all of the above New product is born when successful in the market place Marketing perspective, new product development efforts should be begin- benefit Useful development in user orientated ideation involves identifying lead users 1)  Ã‚  Ã‚  Ã‚  Ã‚  Who are lead users and why are they important? a.  Ã‚  Ã‚  Ã‚  Ã‚  Out in front, trendsetters- at the leading edge of the trend, have the best understanding of the problems faced, and expect to gain significantly from solutions to those problems.

Ethical Issues in Marketing

TABLE OF CONTENT S. NO| Particulars| Page no| 1. | EXECUTIVE SUMMARY| 5| 2. | INTRODUCTIONETHICAL ISSUES IN MARKETING| 6| 3. | FAMOUS CASES(UNETHICAL MARKETING PRACTICES)| 9| 4. | PRIMARY STUDY| 12| 5. | REPRESENTATION OF DATA| 13| 6. | INTERPRETETION| 23| 7. | RECCOMENDATION| 24| EXECUTIVE SUMMARY This report outlines the concept of ethics in marketing and the famous cases that have emerged in the past regarding unethical marketing practices by businesses. hrough this report we have also tried to find out how sensitive are the common people to the issue of ethics in advertisements and how do they perceive the contents shown in the advertisements nowdays. For this purpose we had conducted a study amonga sample of 50 students of age group 20 to 24 yrs. The research tool used in the study was that of a questionnaire. The study reveals that while most of the people are sensitive to the issue of unethical advertisements, there are also a few who believe that nothing much can be done in t his respect and are a little ignorant towards such issues. They have been and will continue purchasing a brand even after perceiving its advertisement as unethical. Our recommendations to the companies that deal in such practices is that they should thrive to stick to their ethics and moral value and instead should concentrate on providing their customers with such services and products that will add value to them and their lives. MARKETING AND ETHICS Marketing industry is a very broad industry and also one of the core business functions that every business enterprise practices in order to effectively cater to the needs of the customers. arketing leaders thrive to create the look and feel of a brand and to make strategies to engage and inform customers about the same. for this purpose the marketers are today using print ,electronic and social media as their vehicles,as these mediums are pervasive and their powerful forces shape attitudes and behavior in today's world. The reason for this is the tremendous growth and development in the field of   Information and Communication technologies. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just the same. also , Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. But at the same time these developments have given rise to a number of ethical issues. the globe is indeed becoming a smaller place but the marketers have to bear in mind national, local and cultural sensitivities. Very often, in the hope of capturing a large share , marketers jump in new markets without keeping in mind ethnic and social issues associated to certain areas. marketers today ignore and exploit the social sentiments and factors of the customer groups ,in order to maximise their profits and make fast bucks. this leads them to engage in unethical marketing practices. unethical marketing decisions can be made in following marketing areas: * Supply chain * Advertising * Pricing * Product Supply chain: Only being an ethical company is not sufficient. These days, leading brands are judged by the company they keep. Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. every company is a part of a supply chain since almost every company buys unfinished inputs provided by many other companies before refining them and passing the finished goods to the consumers. Supply-chain management is a strategic issue. It has an effect on a company's brand and it now concerns managers and board members. Excellent companies are the most ethical in their practices . Excellent companies lead on best practices. A business is said to be having an unethical supply chain if any of the elements of its supply chain ie suppliers/contractors/distributers/sales agents are practising unethical practices like, use of child labour or forced labour, production in sweatshops, violation of basic rights of workers, ignoring health safety and environmental standards. Advertising: Advertising is the most important tool for marketers to promote their products and to make the consumers aware about the same. Advertisements play an important role in inclining and attracting the potential customers towards the product. However nowdays advertisements are under scrutiny for being unethical. Unethical advertisements include misleading advertisements that make false claims, obscene /offensive and indecent ads that hurt religious or social sentiments of people. To sum up, some of the ethical issues in advertising are: Vulgarity/obscenity Misleading advertisements and deception Puffery Stereotype Racial issues Feature of Unethical advertisement on television has been a hot issue in the past days in our country,with the Advertising Standard Council of India receiving 777 complaints regarding 190 ads. it has been discussed later in the project and also a primary study has been conducted regarding the ethics in advertisements in our project. Pricing: Pricing is a very important part of marketing mix and is a decision of strategic nature. a company has to do sufficient amount of analysis to decide on the priceof its product. ompanies can sometime deal in unethical and even illegal pricing. Unethical pricing practices cause customers to believe that the price they pay for some unit of value in a product or service is lower than it really is. This might also include making false price comparisons, providing misleading suggested selling prices, omitting important conditions of the sale, or making very low price offers available only when other items are purchased as well. other unethical pricing stratgies include: price discrimination,price skimming,price fixing. Product: Several product-related issues raise questions about ethics in marketing, most often concerning the quality of products and services provided. Among the most frequently voiced complaints are ones about products that are unsafe, that are of poor quality in construction or content, that do not contain what is promoted, or that go out of style or become obsolete before they actually need replacing. An organization that markets poor-quality or unsafe products is taking the chance that it will develop a reputation for poor products or service. False or greatly exaggerated product or service claims are also deceptive. When packages are intentionally mislabeled as to contents, size, weight, or use information, that constitutes deceptive packaging. Selling hazardous or defective products without disclosing the dangers, failing to perform promised services, and not honoring warranty obligations are also considered deception. Other product related issues include animal testing and manufacturing products that harm the ecology and environment and exploit the already scarce natural resources. FAMOUS CASES LOREAL (UNETHICAL ADVERTISEMENT AND PROMOTION STRATEGY) Loreal is amongst the biggest brand names in personal care and beauty products in the world with a huge line of products and brands under its umbrella ,operating in over 130 countries around the world. However this company has been in news recently ,but for wrong reasons. The company has been time and again been accused of airbrushing its models in order to make them look fairer. The latest addition in its line of controversies is its advertisement that features indian origin actress Freida Pinto. This ad has created controversies because of the fact that the actress appears to be airbrushed as her skin tone has been lightened . Earlier same controversy of airbrushing happenend when singer Beyonce featured in one of Loreal’s ad. The company is seemingly promoting fair skin tones as compared to dark skin tones and is inculcating a sense of insecurity amongst women around the world with regard to their complexion. another case of Loreal’s criticism over fakery in its advertising is of year 2007. the company was condemned for producing ‘misleading' mascara adverts featuring Penelope Cruz. The TV and magazine advertisements claimed that women could have up to 60 per cent longer eyelashes with its Telescopic mascara. But actually it was later revealed that Cruz was wearing false eyelashes in the ads for Telescopic, and the company was forced to include disclaimers during its advertisements making such issues clear. It is for these reasons that the company is viewed by activists as the face of modern consumerism – a company that tested its cosmetics on animals, exploited the sexuality of women, and sold their products by making women feel insecure. Moreover, Nestle owned 26 percent of L'Oreal. Nestle was one of the most boycotted companies in the world for its alleged unethical business practices and aggressive promotion of baby milk in developing countries as discussed above. NIKE AND APPLE INC. (UNETHICAL SUPPLY CHAIN PRACTICE) Nike   has been accused of having a history of using  sweatshops, a sweatshop is a working environment or manufacturing centre where the working environment is considered to be dangerous and difficult because workers can be exposed to hazardous materials, harmful situations, extreme temperatures, and abuse from employers. Sweatshop  workers often work long days, sometimes exceeding 14 hours, and earn pay far below a living age. In 1990s ,Nike’s suppliers in developing countries like indonesia,china and vietnam operated sweatshops in which the workers were made to work in hazardous conditions with minimal wages. this case is an ideal example of unethical supply chain in marketing. a brand as big and famous as Nike has been associated with unethical practise in this particular field of marketing. It was unbelievable and shocking on part of the people who were its loyal customers. The company initially denied all such accusitions and then in the year 2001 a very irresponsible statement was made by Nike director Tom McKean saying that the company cannot control what goes on around the world as they do not own these factories. Another famous company involved in a similar unethical practise is Apple Inc. in the year 2010 ,one of Apple’s suppliers in china was accused of using child labor. since companies are under immense pressure to find lowest cost providers ,they end up dealing with suppliers in developing countries like china ,where such unethical practises are common. o this Steve Jobs (Apple head) said that this was not merely Apple’s problem but a world problem with regard to priorities and a lack of enforcement by local agencies in various deneloping nations. Too many companies are turning blind eye towards their suppliers and end up being associated with unethical business practices. May be this is the reason why Apple ,one of the most imag e conscious and credible company could not escape this trap. NESTLE (UNETHICAL AND IMMORAL PRODUCT ) Nestle a big name in FMCG industry ,has been involved in numerous unethical marketing practices. This company was highly criticed for its disregard for the health of infants shown by its irresponsible marketing of breast milk substitutes. it had been continously breaching the WHO code regulating the marketing of breast milk substitutes. it encouraged bottle feeding and carried on promotional and advertising activities for its baby foods by giving away free samples of baby milk to hospitals . also the company was accused of misinforming mothers and healthworkers during its promotions. It stated that malnourished mothers and mothers of twins and premature babies were unable to breastfeed ,despite health organisations claimimg that threre was no evidence to support such theory. Nestle advertised directly to mothers in over twenty countries such as thailand and south africa. Also the baby foods/milk product were sold in the market without any health warning and even instuctions on the packaging an if present they were in an inappropriate language. Thus company violated the code regulating the marketing of baby milk formulas. According to WHO bottle fed babies are up to ten times more likely to develop gastro intestinal infections. Therefore this company till date is highly criticised for its unethical practice of immoral marketing and promotion of an unethical product. Other accusitions of the company include exploitation of workers at its Brazil chocolate plant including dicrimination of women workers and supporting brutal and repressive regimes MICROSOFT (PRODUCT BUNDLING CASE) Microsoft is a large diversified computer software manufacturer with one of the highest valuations in the world. Microsoft produces the Windows family of operating systems for personal computers and servers. It also produces applications software that run on the Windows family of operating systems, most notably the very successful MS- Office Suite. Almost all Microsoft products are complementary to a member of the Windows family of operating systems for personal computers and servers. United states Vs Microsoft was a civil action filed against Microsoft Corporation by United States Department Of Justice(DOJ). The allegation on Microsoft was that it abused  monopoly  power on Intel-based personal computers. The issue central to the case was that whether Microsoft should bundle its Internet Explorer web browser software with its Microsoft Windows Operating System. Bundling IE with the operating system was considered as a victory of Microsoft in the browsers war as all the Windows users had a copy of IE which had started restricting the sales of the other web browsers such as Netscape Navigator and Opera which were slow to download or had to b purchased at a store. Microsoft said that the bundling of IE with Windows was an innovation and the result of competiton and that now both were a same product. The opposition said that IE should not b bundled with Windows as a separate version of IE was available for Mac OS. They also countered that IE was actually not free with Windows as its development and marketing costs must have increased the price of Windows than what it might actually have been. This had put up a question that whether Microsoft was unethical in bundling its product or was it an innovation. Was it right to increase the sales by almost stopping the sales of others? The strategy which Microsoft adopted was not ethical as the others were suffering because of this and had no choice left before them. Hence what Microsoft did was against the ethics of the marketplace. RESEARCH STUDY (ADVERTISEMENTS AND ETHICS) In this project we have attempted to conduct a research concerning the public's opinion about the level of ethics in advertising. Through this study we want to address the problem of the level of ethics in advertisements nowadays and what is the people’s reaction and how sensitive they are towards the issue of ethics in advertising. For the purpose of this study, questionnaires were distributed to a sample of 50 students and were asked to give their honest opinion regarding this issue. DATA REPRESENTATION Q. Do Advertisement shows an accurate view of reality? Here , 15 people strongly disagree with the situation that advertisement shows exact reality and 10 people are strongly agreeing and 10 are disagreeing with the situation which shows that every individual is having different opinion according to their thinking. Q. Do you think general television advertisements promote materialism? In this out of 50 respondents , 27 respondents think that advertisements promote materialism while other 22 people think they don’t Q. How do you view the level of ethics in general advertising? Q. Which off the following issues in general advertising would you consider being unethical ? A relatively mixed reaction is noticed in this answer. while majority believed that they perceived â€Å"lack of trust† issue in advertisement as unethical. A good lot also believed that advertisements of cigrattes and alcoholic beverages were also unethical. Q. Mention a brand name in front of the product categories mention below ? Q Would you still buy the same brand of shoes if that company is dealing in wrong practices ? For e. g. child labor 43 of sample respondents said that they will not purchase a particular brand having known that the brand deals in unethical practise. Q. Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? 19 respondents said they have not purchased a product having perceived its advertisement as unethical while the majority continued purchasing . Q . Is it fine to use unethical practices to increase profitability of the company? Almost all the respondents believe that it is not right for business houses to engage in unethical practices to maximise their profits. INTERPRETETION AND CONCLUSION The survey done through the distribution of questionnaires revealed following facts: The students interviewed believe that advertisements today have a very unreal appeal to them and do not promote reality while there are a few who also believe that advertisements present a true picture of the real world. The students also believe that advertisements do promote materialism but there was a mixed reaction when asked whether such promotion is ethical. However majority of the people failed to justify their answer and give valid reasons for the same. A huge number of them also think that advertisements do not promote materialism. Also people’s view regarding the level of ethics in the general advertisements was very generalised, for them ethcal level in advertisements is neither too high nor too low. As far as unethical advertisements are concerned, for a majority lot, advertisements which lack trust quotient and are highly exaggerated and misleading are the most unethical. While for others, advertisements promoting cigarettes and alcoholic beverages are also unethical . When asked to name a brand that hit their minds instantaneously corosponding to the products : shoes,deodorant,fainess cream and mobile phone, people had different brand names in their minds as their favourites (most of them being big names). In continuation of this question, respondents were asked if they would still purchase the same brand if they discovered that the brand was associated with unethical practices. To this their response was predictable as most of them refused while a few were not sure. Majority of the respondents have responded that they have decided not to buy a product ,if they have perceived its advertisement as unethical . this shows that a lot of people are sensitive to such issues and have expressed threir dissatisfaction by discontinuing their purchase. While some of the respondents were ignorant and continued purchase. On the other hand most of the respondents believe that it is not right for companies to compromise on their ethical values in order to achieve high profits. RECOMMENDATIONS Considering the high level of unethical issues that are emerging everyday, businesses need to realise that they have to find an alternate to unethical practices. They need to realise that unfair practicse may help them earn profits faster,but the profitability would not last for long . The consumers today are becoming highly aware and such issues cannot escape their knowledge. Thus it is better if companies should strive for using ethical marketing practices . they should Focus on providing good products with lots of benefits, and in this way they will be able to make their marketing honest and irresistible for the customers. They shoiuld make sure there is always an exchange of value between two parties with their marketing efforts. Business houses should keep in mind that business tactics should always be ethical. hey should be persuading a person to buy a product because they really need it, and when the companies are certain that this product will bring value into their lives. Ethical business practice is the ability to truly give somebody the power of choice, and not forcefully loading a product onto the customers, which they know in the back of their minds they will never have any use for. QUESTIONNAIRE NAME:- AGE:- Q1) Advertisement shows an accurate view of reality? a) Strongly agree b) Agree c) Disagree d) Strongly disagree ) No opinion Q2) Do you think general television advertisements promote materialism? a) yes b) No c) Can’t say Q3) if yes, do you perceive it as ethical or unethical and why? Q4) How do you view the level of ethics in general advertising? a) Very high b) High c) Average d) low e) Very low Q5) Which off the following issues in general advertising would you consider being unethical ? a) creation of irrational desires , and needs b) comparative advertisement c) advertisement with lack of truth d) puffery ( increased value or attributes) e) alcoholic beverage advertisement ) cigarette and tobacco advertisement Q6) Mention a brand name in front of the product categories mention below ? a) shoes b) fairness cream c) deodrant d) mobile phone Q7) Would you still buy the same brand of shoes if that company is dealing in wrong practices ? for e. g child labour a) yes b) no c) cant say Q8) Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? a) yes b) no Q 9) Is it fine to use unethical practices to increase profitability of the company ? a) Yes b) No c) Can’t say